What Happened Next…
Posted on: 25 January 2026
November 2025 marked the publication day for The Trail to Freedom. All elements were favourable and highly successful. My aim, however, was to secure a mechanism for my book to be seen online. My knowledge extended to Amazon and various social media platforms; however, I needed help with the potential for broader marketing. New authors typically concentrate solely on the Amazon publishing process. Although I wasn’t a new author, I had depended on others and hadn’t promoted my books efficiently over the years.
I ascertained long ago that social media advertising should not be limited to weekly/monthly occurrences or undertaken solely at one’s discretion. I strongly advise you to promote your book daily. Digital advertising constitutes only a fraction of your comprehensive marketing approach. In order to carry this out, I contacted my publisher to investigate the possibility of employing a marketing agent.
I was advised to engage Ben Cameron Promotions and Marketing. Following a one-month subscription, they assumed the demanding tasks and facilitated connections with a broad spectrum of media, including international podcasts, radio interviews and United Kingdom-based newspapers. This has been an absolute godsend and resulted in selling loads of books. Long after I finished my contract with Ben, the media are still contacting him to inquire about interviews with me. Ben’s team provided me with information on new platforms I hadn’t encountered, which sparked future considerations for independence.
There are recurring questions regarding the price for this service. I believe that as you learn enough to do it unaided and using these new platforms, investing in marketing services will yield its own rewards.
As a business, investing is part of that process; you must instil this message within yourself. You need to see and be seen, and without investment, you can easily become disillusioned by a lack of sales and fade away into oblivion. Having a new website can also be part of the process, as you can include a link with every post you write.
Please be aware that scams are rife in this respect, and you should enquire through authors who have used these services or contact your independent publisher, who knows who is genuine and who isn’t.
I wish you every success.
